Honor, the once-popular brand known for its high-quality yet affordable hardware, is making a comeback in the Indian market after a three-year hiatus. In an interview with indianexpress.com, Madhav Sheth, the leader of Honor’s return to India, expressed the company’s determination to avoid past mistakes and ensure a successful reentry.
According to Sheth, Honor’s past shortcomings in India were due to unstable management, flawed decision-making, and the Google ban during its association with Huawei. However, this time, Honor aims to learn from these mistakes and provide Indian consumers with the technological advancements they crave.
Sheth emphasized the need for change and innovation in the Indian market, particularly in the entry-level, mid-premium, and premium segments. He believes that there is an opportunity for a stronger player in the Android ecosystem, especially in the sub-$300 segment. Honor aims to fill these gaps and offer consumers more choices in a market flooded with similar products from surrogate brands.
To address consumer pain points, Honor’s strategy is straightforward. They commit to providing three years of updates, including software patches and Android updates. Additionally, the company is launching with 400 service centers and introducing a 30-day replacement policy, ensuring complete peace of mind for consumers.
While the Honor 90 promises two years of Android updates and three years of security updates, Sheth acknowledges that extended software support is becoming increasingly important. Honor plans to expand into other product segments and build an ecosystem, offering consumers a unique experience and more options in every price segment.
When asked about competing with Apple, Sheth admitted that it is a journey and not something that can be achieved overnight. However, Honor has the capability to be a strong contender globally.
In conclusion, Honor’s return to the Indian market is promising. With a focus on addressing past issues, a consumer-centric approach, and a determination to compete with established players, Honor aims to carve out a significant presence in the Indian tech landscape.
What were the reasons behind Honor’s temporary withdrawal from the Indian market?
Honor withdrew from the Indian market due to unstable management, flawed decision-making, and the Google ban during its association with Huawei.
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What gaps does Honor aim to fill in the Indian market?
Honor aims to fill gaps in the entry-level, mid-premium, and premium segments of the Indian market by offering technological advancements and more choices for consumers.
What is Honor’s strategy to address consumer pain points?
Honor’s strategy involves providing three years of updates, including software patches and Android updates. They are also launching with 400 service centers and introducing a 30-day replacement policy.
Does Honor plan to expand into other product segments?
Yes, Honor plans to expand into other product segments and build an ecosystem that offers consumers a unique experience and more options in every price segment.
Can Honor compete with Apple?
While Honor aims to compete with Apple globally, they acknowledge that it is a journey and not something that can be achieved overnight. However, they have the capability to be a strong contender.
