Microsoft and Apple Seek to Avoid EU’s New Tech Regulations for Bing and iMessage | Technology Updates

Microsoft and Apple are both seeking to be removed from the “gatekeepers” list under the new Digital Markets Act (DMA) in the EU. This legislation aims to promote fair competition and reduce the power of Big Tech. The DMA targets major digital platforms such as search engines, app stores, and messenger services. Non-compliance can result in significant fines. While Microsoft and Apple are already on the list, they argue that their services are not large enough to justify being subjected to the DMA. Microsoft specifically mentioned that if covered by the rules, Bing’s already small market share would be further diminished. Apple, on the other hand, claims that iMessage does not meet the user threshold that would require it to follow the same rules as rival apps like WhatsApp. The final decision on which services should be covered by the DMA is yet to be determined. Once the gatekeepers are finalized, they will have six months to comply with the DMA. These companies will also be subject to the Digital Services Act (DSA), which aims to create a safer and more transparent online environment for users.

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