Technology

WhatsApp Denies Reports of Exploring Advertisements to Boost Revenue: What You Need to Know

WhatsApp, the popular messaging platform owned by Meta Platforms, has denied recent reports suggesting that it is considering incorporating advertisements to increase its revenue. The Financial Times had claimed that Meta was discussing the possibility of showing ads in lists of conversations on the WhatsApp chat screen. However, WhatsApp's head, Will Cathcart, took to to refute these claims, stating, “This @FT story is false. We aren't doing this.” While WhatsApp boasts over 2 billion monthly active users, its current revenue mostly comes from its platform for small and medium-sized businesses.

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